Create a new Display Campaign (or edit an existing one) 2. Synonym Discussion of Affinity. You need to choose the time window which you want each data point to represent in Funnel. You are now given the option to name your new audience and input specific interests, URLs, places, and apps. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Google Analytics in the campaign and traffic-source fields using the SDKs or tracking code. The higher the Kd. Data analytics is a multidisciplinary field that employs a wide range of analysis techniques, including math, statistics, and computer science, to draw insights from data sets. Affinity Category in Google Analytics refers to a classification system that helps marketers understand the interests and preferences of their website visitors. After enabling the reports, return to the Reporting section of Google Analytics. Nominated for Digital Analytics Association Awards for Excellence. Segment Bounce Rate by Affinity. Affinity Category —Affinity categories are used to reach potential customers to make them aware of your brand or product. Affinity diagrams can easily be created using on-hand office supplies, including whiteboards or Post-it Notes, to allow items to be jotted down and moved between categories as they are discussed. Google Optimize is Google’s platform for A/B testing, multivariate testing and personalization. Step-8: Click on the ‘Done’ button and then on the ‘Save’ button at the bottom of your screen. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. Find out more about the different GA dimensions here. This page shows how visitors are navigating to this page from within your website – and you can see where visitors are clicking. Consanguinity and affinity uncover variations in human kinship systems. See all benefits. To access affinity category data in Google Analytics, follow these steps: Step 1: Sign in to your. You can. Analytics for beginners. When you create an account in Analytics, the account is provided with a unique ID. When it comes to retaining customers, brand affinity is a goldmine. Google Analytics provides event-scoped and item-scoped metrics to help you measure interactions with products or services on your website or app. You’re basically telling Google to only show your ads to. Affinity Index (index of compliance, Aff, affinity index, affinity) is an indicator used in marketing as a measure of the ratio between the rating of a media product by the target audience and the rating by the base audience. Yuk, simak panduan lengkap cara menggunakan Google Analytics!. A conversion is a user action that you count because you consider it important, such as a purchase, game level completion, or website or app scroll activity. Start your career with an impressive digital certification. Affinity Categories are a part of Google Analytics Interests and Demographics and are the. Specify whether you want to exclude your audience at the campaign or ad group level. ; In the Demographics module, select Campaign view, Ad Group view, or Account view in the drop-down menu to filter for the reporting level you want to see. Once here, you’ll see a list of the sites that referred. Let us know about your current business situation and we can offer some pertinent advice to help you get ahead. Unfortunately, however, short of personally interviewing everyone who uses your product, visits your website, or. It means that a consumer not only knows a brand exists but they also have a strong connection to a brand’s identity. Typically, the precise workings of the proprietary. Interests > Affinity categories report; All traffic > Referrals report; Behavior > New vs returning report;What data does Google Analytics prohibit collecting? Product SKU(s) Billing city. If these items do not appear in your company’s Google Analytics account, you may have to update your tracking code to. It does not include Google Signals data, so for. For example, you can use an event to measure when someone loads a page, clicks a link, or completes a purchase, or to measure system behavior, such as when an app crashes or an impression is served. The members of the team then group the concepts or ideas together based on things they have in common, and given a name to. View details Got it . Click on ‘Report Snapshot’ in the reporting menu. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Google Analytics in the campaign and traffic-source fields using the SDKs or tracking code. Were they phased out? (bc change to first party cookies for tracking) or can I still find this demographic data in GA4 (and if so, what is the path). Brand affinity ideally comes after brand awareness. The demo account is a great way to look at real business data and experiment with Google Analytics features. Next: [GA4] Ecommerce purchases report. g. A liking or sympathy for someone or something, especially because of shared characteristics. Geolocation Google Analytics 4 now classes the geolocation report as part of the demographics section where you break down users into different countries,. a natural liking for or attraction to a person, thing, idea, etc. You can see from the below image that Home and Garden has the highest bounce rate. Audiences. Navy SEAL. Affinity Categories Overview. Affinity lets companies build emotional connections with their clients which is the cherry on the cake. These statistics include bounce rate, the percentage of visitors who view only one page, sessions (a group of interactions during a 30-minute window), pages per session, goal completions, and. It is a free Google Data Analytics tool by Google Marketing Platform that provides Statistics and Analytical tools for tracking Digital Marketing Campaigns. A property is the collection point in Google Analytics for the data from your website or app. Using “Begins with” helps ensure all opt-ins are properly credited. It reports the total number of visitors on your site, including new or returning users, and their each and every interaction with the website. You can either select a broad segment, like “Food and Dining,” or a specific sub-type, like “Vegans”. Affinity groups defined by shared ideologies, values or creeds. Find a fully curated segment of affinity categories by downloading this CSV. What Does Active Users Mean In Google Analytics. ; Click Audiences. Learn more. Google Analytics gives you demographic and interest reports on your visitors, like gender, age, and more. g. Which Kinds Of Hits Does Google Analytics Track? Pageview; Event; All of the above; Transaction; Google Analytics tracks page view, event, transaction and many more hits. Okay, so Google Analytics allows you to track your website visitors – but what exactly does this mean? Let’s discuss the many different Google Analytics benefits and why you should install the tracking code on your website today. Google Analytics is the pioneer in Web Analytics reporting. 37% of Celine’s followers have an affinity with Oprah. Google Ads Help. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. Menu. Data Analytics Affinity Analysis | Všeobecné správy denne [penci_button link = ” #” icon = “” icon_position = “left”] ZOBRAZIŤ [/penci_button] Data Analytics Affinity Analysis Have you ever added an an item to your online shopping cart and had seemingly unrelated items recommended for purchase, but the combination seems to make sense? Most likely, the… Read More »Data. Put your brand’s voice and values front-and-center in your marketing. Click “More details” Right-click the app you want to modify and click “Go to details”An affinity analysis is a mathematical way of understanding how two variables (usually binary) are associated. Author of four best-selling books on digital analytics and conversion optimization. But there are also configuration settings that allow you to customize how that data is processed. ”. It provides valuable insights into the types of content and products that resonate with their target audience Affinity Categories: Lifestyles similar to TV audiences, for example: Technophiles, Sports Fans, and Cooking Enthusiasts: In-Market Segments: Product-purchase interests: Other Categories:. ; Select a demographic tab: Age, Gender, Household. Rather than. Also known as affinity diagramming, it was first developed in the 1960s by Jiro Kawakita, a Japanese anthropologist, to study water supply challenges in Nepal. Pages per session. This means that rather than ending up with heaps of disparate information, you have digestible chunks of similar ideas. Don't wait. At the top, click the option for Navigation Summary. Check out which affinity. This information is not released in detail. If you hover over the logo, the bubble tells you that 7. com). Instead, we’ll introduce Google Analytics Affinity Reports. A substantial share of websites and apps track how people use digital services, and they use that data to deliver services, content or advertising targeted to those with specific interests or traits. These are the same Affinity categories that AdWords uses. The Benefits Of Using Google Analytics. First off, Google Analytics is a free tool. The smaller its value, the greater the affinity between two molecules and vice-versa. 1. A session is a group of user interactions with your website that take place within a given time frame. au. What that means that the home page is the top landing page of the website. I found Affinity Categories to be extremely valuable in Universal Analytics, and in my transition to GA4, I haven't been able to find Affinity Categories or anything analogous. It can boost business because it encourages trust with customers. Step 3: Set Up a Reporting View. I need to show the separate genders in a screen shot. Affinity Categories in Google Analytics. A great way to picture an affinity diagram is an assortment of Post-it Notes, each with a different term or item listed, placed on a board. Creating Goals in Google Analytics Step 2: Go to the Goals Section. In this case, moving data between Slack, Google Analytics and Affinity - all without code!affinity. When Analytics processes data, it aggregates and organizes the data based on particular criteria like whether a user’s device is mobile or desktop, or which browser they’re using. Step-1: Log in to your Google Analytics account. in chemistry, the tendency of two substances to form strong or weak chemical bonds forming molecules or complexes. Austria's DPA found that personal data is processed by Google Analytics, including the cookie ID and the IP address, as well as other metadata, like web browser used. Then, in the Dimension values dropdown, check the box next to (direct) then click OK and then Apply. Affinity categories in Google Analytics are predefined groups of users who share similar interests. Other Interests in Google Analytics. See moreTarget high-value users Identifying the demographics of valuable and potentially valuable customers is useful for targeting campaigns and building audiences for remarketing. By using Google Analytics, you can also tie in conversion data with these. If you're migrating from Universal Analytics, read this. Step 2: Set up Conversions. Affinity audiences are available for Search, Display, Video, and Gmail campaigns. Search . Eliminate Other (and sampling) completely by using the GA4 BigQuery Export tables. Meaningful Metrics: New and Returning Visitors. Light TV Viewers, Travel Buffs, Technophiles) and product-purchase intent called In-Market. For example, you might want to apply a filter to make sure your. Google Analytics is a website traffic analysis application that provides real-time statistics and analysis of user interaction with the website. Diagnostic analytics investigates the reasons behind patterns through techniques like root cause analysis. 1. The target molecule is then eluted from the ligand by a change made in the buffer conditions so that the protein can be removed from that surface. By leveraging their leading. Google Analytics adalah tools yang memudahkan Anda memantau trafik web. . Affinity analysis falls under the umbrella term of data mining which uncovers meaningful correlations between different entities according to their co-occurrence in a data set. 3. 3. Analytics for beginners. Campaign tracking within Google Analytics. Image Source. You are now a lean mean Google Analytics-using machine and you are ready to collect great data! But this is only the. Segment Bounce Rate by Affinity. According to Dictionary and the American Heritage Dictionary of the English Language, the word affinity is a noun that means a tendency to have a natural liking,an attractive force, inclination, or natural attraction to someone or something. Affinity categories help produce a top-of-the. You choose a dimension or metric, a comparative operator, and you enter a value to set the condition for the filter. Affinity Category —Affinity categories are used to reach potential customers to make them aware of your brand or product. Step 3: Enabling Analytics. Building relationships means being human. Brand personality should be central to who a brand is. Specify whether you want to exclude your audience at the campaign or ad group level. One of the classic tools in the UX designer’s toolbox is an affinity map (sometimes called an affinity diagram ). Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. In this case, moving data between Google Analytics, Slack and Affinity - all without code!Affinity Index is a quantitative marketing metric used to determine the level of interest or engagement a specific audience has with a brand, product, or service. Interests > Affinity categories report; All traffic > Referrals report; Behavior > New vs returning report;Direct traffic is most often the result of a user entering a URL into their browser or using a bookmark to directly access the site. These are separated in on three groups: Affinity Categories: Subjects that users. When you get there, click the Add comparison + button at the top of the screen: Now, a panel will appear on the right side of your screen. The cookie is used to store the user consent for the cookies in the category "Analytics". Users that leave your site and return within 30. Affinity Category —Affinity categories are used to reach potential customers to make them aware of your brand or product. Set the Date Range to at least 6 months to a year. Google Analytics standard reports are the preset reports listed down the left-hand side of your dashboard, divided into the segments Real-Time, Audience, Acquisition, Behavior and Conversions. I can find interesting categories like “Food & Dining/Coffee Shop Regulars” in my own–which makes for really. ; Click the Audiences, keywords, and content drop down in the section menu. Suite 627/100 Walker St, North Sydney NSW 2060. The dimensions. If you’re interested in running display ads to get the word out across a wider part of the. Referrals in Google Analytics show you sites that “referred” visitors to your site by clicking a link. (əˈfɪnɪti) (noun plural -ties) noun. Affinity categories show what your website users are interested in and how they spend their time. help Traffic and Engagement Analysis. This help content & information General Help Center experience. The strength of the binding (interaction) of a ligand and its receptor can be described by affinity. Then, in the “Additional category” box, enter and select the category you want to add. It can boost business because it encourages trust with customers. Currently, all Google advertisers can access affinity segments in Search, Display, Standard Shopping, and Video campaigns, as well as Gmail and Display & Video 360. 76% compared to last month (Desktop). An affinity map is a tool for organizing information into logical groups for analysis. Organic search plays a fundamental role in digital and inbound marketing. As you can see from the above image, insight cards are by default available. Suite 627/100 Walker St, North Sydney NSW 2060. default is All, other options include all segments built into Google Analytics, plus any custom segments you may have. They view one page then exit, which equates to a session length of zero seconds. Reaching a wide variety of relevant users is as simple as choosing a brand category and optionally overlaying with demographics. In fact 25. For example, you might have implemented events to track a chat widget on your website. This means you do not know if a “New User” is actually new. Add personalization to your search. Examine the behavior and performance of groups of users related by common attributes. Step-1: Login to your Google Analytics account. These categories represent the primary interests of. Affinity categories in Google Analytics are determined by analyzing the websites that users visit and the content they engage with. Some people refer to it as a natural attraction. In this article: Compare Converters and Non-Converters. Affinity is inversely proportional to the potency of a drug 1 Kd , where Kd is the dissociation constant. 101 🥇 Get certified in Marketing online NOW! 🔴 #certificationanswers 🔴. We’ve been able to cut our reporting time by 50%. 5. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere. Google Analytics is one of the widely used Google Data Analytics tools. Uses: This is an unverified rating. 76% compared to last month (Desktop). Affinity eliminates the need for manual data entry by automatically surfacing every interaction that your team has had. Austria's DPA found that personal data is processed by Google Analytics, including the cookie ID and the IP address, as well as other metadata, like web browser used. They include SEO segments, loyal visitors, and comment. Google Analytics can track all the traffic information and determine where every visitor came from. Now you will see the ‘user flow’ report only for the website traffic. A property is the collection point in Google Analytics for the data from your website or app. First things first: what is Google Analytics? Google Analytics is a small piece of code that you add to a website that collects, measures, and analyzes all the qualitative and quantitative data. Do even more with Slack + Affinity + Google Analytics. After this, the team tries to group similar ideas into the same category. Arts & Entertainment;. Brand affinity ideally comes after brand awareness. For example, all users with the same Acquisition Date belong to the same cohort. resemblances between biological populations; resemblances that suggest that they are of a common origin, type or stock. Affinity maps or affinity diagrams are an excellent tool for helping teams analyze a lot of qualitative data. , car insurance), as well as Google affinity audiences (e. For example: Language - exactly. Explore features. Click the "+ Targeting" button, and choose the ad groups to which you’d like to add demographic categories. Target high-value users Identifying the demographics of valuable and potentially valuable customers is useful for targeting campaigns and building audiences for remarketing. A reporting view is a level in a Google Analytics account where you can access reports and analysis tools. Affinity Analysis is the kind of predictive analysis technique that does the process of data mining and fetches the hiding insightful correlation between the different variables based on their co-occurrence happening in between the individuals or the groups in the dataset. 3. (And be ready: GA4 is coming!) 3. "They made this analysis in such a way that it turns out it doesn't. The interest report is a non-aggregatable report which offers two main dimensions In-Market Segment and Affinity Category (Reach). For example: if a user is known to regularly read up on the latest celebrity gossip, then ‘Celebrities. It is a free Google Data Analytics tool by Google Marketing Platform that provides Statistics and Analytical tools for tracking Digital Marketing Campaigns. Let’s break that down a little bit: Composite sketch – A marketing persona is not supposed to detail one specific person and should never be based on one specific individual. Affinity diagrams can easily be created using on-hand office supplies, including whiteboards or Post-it Notes, to allow items to be jotted down and moved between categories as they are discussed. By reading this article you will understand: What is “affinity” and how it reveals audience preferences without resorting to traditional demographic research. 4. Affinity, in the world of business, refers to an organization or group of people or businesses who have a common or shared interest in something. For. What is Affinity Analysis? Affinity Analysis is the kind of predictive analysis technique that does the process of data mining and fetches the hiding insightful. Suganthan also suggests looking at Google’s Affinity categories and looking for topics where you can become an authority. Despite the poor choice of labeling, the Other category of interests is actually a real treasure chest if you are trying to target influencers or fans of influencers. That’s what they have an affinity for. Well, it works in business, too. If you use this strategy in your Google Ads campaigns, do so because you want to reach those B2B buyers very early on, rather than reaching them when they are ready for purchase. AFFINITY meaning: 1. This unlocks the ability to perform powerful analysis and predictive analytics across business data. Image Source. As defined by Google, a bounce in Google Analytics is “a single-page session”. Affinity audiences targeting. Affinity is the most valuable level of customer relationship. How to interpret Affinity Categories data in Google Analytics. What You Need to Know About Google Analytics. Step 2: Add A New Property to Your Account. Make your data work for you. When it comes to retaining customers, brand affinity is a goldmine. Google Help. One great WordPress Google Analytics plugin is Google Analytics Dashboard Plugin for WordPress by MonsterInsights. Showing Similarweb estimated data. Affinity is the tendency of a chemical species such as an atom or molecule to react with another to form a chemical compound. Home; Biology; Chemistry;The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. Select “Tools and Settings”, then “Audience Manager”. The success or failure of search marketing campaigns is based largely on the existing brand awareness of your product, service or. To add or edit your primary category: In the “Primary category” box, enter and select the category from the options that show up. The Three Types of Capacity Ratings. Suppose we liked the targeting options for in-market segments better than the affinity categories. Your customers use search engines. Affinity categories in Google Analytics are determined by analyzing the websites that users visit and the content they engage with. It is a term that refers to a very useful as well as an integral part of the gameplay mechanics. An affinity diagram (sometimes known as an affinity map or affinity chart) is a visual tool that helps you organize information from a brainstorming session. Descriptive analytics analyzes historical data to understand past events, patterns, and performance. Do Not Sell My Personal Info. On top of this: there is a raw data BigQuery export available for all (even non 360) Google Analytics accounts. How a mountain biker feels about their bike is an example of affinity. Google Analytics and Google Search Console can be synced. «Affinity» Meaning of affinity in the English dictionary with examples of use. Change the primary dimension to Other > Acquisition > Source/Medium Path. The Cohort Analysis report lets you isolate and analyze. The Pearson correlation is a shortcut for the phi and can be easily computed in Excel. 1. Find a fully curated segment of affinity categories by downloading this CSV. Examining the durability of affinity and consanguinity provides insights into human social psychology. By default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session. Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong. 3. For example, you can use an event to measure when someone loads a page, clicks a link, or completes a purchase, or to measure system behavior, such as when an app crashes or an impression is served. Affinity categories help produce a top-of-the. Using a WordPress plugin like this will allow you to integrate your WordPress Admin Dashboard directly with Google Analytics. com. This means it gives a quick snapshot of your prospect’s potential ability to give. You can choose 1 day, 7 day, 14 day, 30 day and Calendar Month time window. 4. With Zapier, you can do more than just connect your apps - you can automate entire processes from beginning to end! Check out the following list of triggers and actions you can use with Slack, Affinity, and Google Analytics. Google Analytics is a free tool that helps website owners track and analyze their website’s traffic. The Affinity Categories Overview section gives you a high-level view of the top. Affinity ties through marriage can change over time as unions dissolve. Affinity Category (reach) is a Dimension in Google Analytics under the Audience section. How to Access Affinity Category Data in Google Analytics. This new targeting option takes more of a long-view in terms of audience creation. To add or edit your primary category: In the “Primary category” box, enter and select the category from the options that show up. Checking on your organic search traffic in Google Analytics and learning how to grow it is valuable for today’s businesses and websites. These users are found at the higher end of the. Light TV Viewers, Travel Buffs, Technophiles) and product-purchase intent called In-Market Segments (e. It provides an easy-to-read performance ‘snapshot’ that clearly shows key trends to clients, managers, and other non-analysts. The suffix -ties can be added to the end of the word affinity to form the plural affinities. It's what they like and I guess like categories would be way too much like Facebook but I digress. The Search Console reports in Analytics provide information about the performance of your organic-search traffic. This is to forecast future outcomes and identify risks and opportunities. (02) 9160 0711 [email protected] on the program for which you want to set process affinity. Google uses machine learning algorithms to identify patterns and interests, and then assigns users to specific affinity categories. Create a high-value-user segment. These two definitions do a good job of summing up Google Affinity Audiences. In other words, it means that with high affinity may be a “small spills” by advertising in the media. 3. Highly-successful online businesses are able to gain affinity from customers who help a brand achieve rapid growth. Author of four best-selling books on digital analytics and conversion optimization. Most websites generally have seven primary traffic sources: direct, organic search, referral, paid, email, social, traffic flagged as “other,” and traffic from specific UTM codes. Google Analytics is the pioneer in Web Analytics reporting. The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. Rather than saying “we make cars, here is the personality type that suits our cars”, it should be “This is our personality, therefore we made the best possible cars for people like us, and you”. And don’t forget that you can add more apps and actions to create complex. 3. 90 minutes 70 questions 80% passing. What is mean shift clustering?. By analyzing. 101 🥇 Get certified in Marketing online NOW! 🔴 #certificationanswers 🔴. Create a new Display Campaign (or edit an existing one) 2. g. 101 🥇 Get certified in Marketing online NOW! 🔴 #certificationanswers 🔴. Step-2: Select on the audience overview reports from left-hand menu. Where Analytics gets the data. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. Many of the reports normally accessible only on the Google Analytics Dashboard will. How to see the values of Event Category in Google Analytics? If you have already set up event tracking, you can see the values of the ‘event category’ in Google Analytics by following the below steps. For Destination, change your rule to “Begins with” and add your Thank You page — that’s where people who opt-in end up. The demo account is a great way to look at real business data and experiment with Google Analytics features. Search . There are four steps to effective product affinity (or market basket) analysis. To prioritize problems to solve. Affinity chromatography is a separation process used to purify molecules or a group of molecules that are in a biochemical mixture. Purchase amount. Affinity: NOUN. Google Analytics 4 adds to this existing functionality by introducing a new event-based method of measurement, advanced predictive analytics, new report types, and the integration of. 8. These are users higher in the purchase funnel, near the beginning of the process. In the preceding 12 months, we have disclosed certain categories of Personal Data (i. 6. The Evolution Of Search & SERPs 2024. These users are found at the higher end of the. These categories represent the primary interests of. Analyze Sessions with Conversions from a specific geographic area. What does affinity mean in marketing? Definition: Affinities are personal or emotional connections forged between consumers and a particular brand or business. Siblings are an example of affinity. Google’s Affinity Categories and In-Market Segments have been with us a relatively short amount of time, and their potential still seems untapped, with many online retailers and lead generation companies. Affinity is the most valuable level of customer relationship. The following are the general syntax for Custom Metrics. Suggested audiences. Google’s Affinity Categories and In-Market Segments have been with us a relatively short amount of time, and their potential still seems untapped, with many online retailers and lead generation companies somewhat unaware that such valuable targeting and pre. The only way to never have “ (Other)”, and to analyze large numbers of events (past the sampling limits of Explorer) is to use the BigQuery export. Campaign source and medium details within Google. This is a report where Google Analytics will tell us, in this case, what people that are on the MeasurementMarketing. In essence, Affinity Categories are a powerful segmentation tool within Google Analytics that categorizes users based on their long-term interests and habits. It does not correspond to any user ID in the web application and does not store any personally identifiable information. , same age group, same gender, were acquired by the same campaign). What is Affinity Analytics? Affinity Analytics is powered by Looker , Google Cloud’s world-class business intelligence and analytics platform. cookielawinfo-checkbox-functional: 11 months:affinity in American English. Optimize performance. Synchronizing DV360 and Google. Learn about organic search, paid search, direct traffic. Which industry verticals does GA4 use for benchmarking? If you set up a Google Analytics account, you have to choose in which industry your business is operating. Checking on your organic search traffic in Google Analytics and learning how to grow it is valuable for today’s businesses and websites. Search. The affinity grouping technique is particularly helpful in a brainstorming or other ideation context, where individual members of a team first write down concepts or ideas, on Post-it Notes or their digital equivalents. See link below. Affinity Categories in Google Analytics. 4x the Instagram average. 5. Set an advanced filter to only show landing pages with the word “student” in. As previously mentioned, there are two categories of Google Analytics 4 audiences: 1) Prebuilt Audiences include: Predefined audiences. S. An exact analysis of the three affinity categories and the five manifestations of affinity groups is a fundamental prerequisite for successful affinity. You can see which issues are most relevant by the number of cards sorted into each group. Affinity Category in Google Analytics refers to a classification system that helps marketers understand the interests and preferences of their website visitors. If you’ve never used Google Analytics before, visit Google Analytics from your web browser and enter the Google account you want to sign in with – this is the account you made before. By understanding the affinity categories of your audience, you can create targeted marketing campaigns that resonate with their interests and drive higher engagement and. 4.